The MENA Arts and Creative Education Market is projected to reach $19.3 billion by 2030, growing at a 9% CAGR from 2024. This growth is fueled by rising demand for creative thinking and digital skills, driven by shifting job market needs and digital transformation across industries, according to IndustryARC’s latest report.

Culture has evolved into a powerful force for innovation, inclusion, and economic value. In Future Trends: Culture and The Creative Sector, the Dubai Future Foundation examines how the creative economy is redefining industries and communities worldwide, especially in a post-pandemic era.

Cultural identity remains a key source of strength and continuity in times of disruption (e.g., COVID-19). Nations that invest in culture are more adaptive.

The Creative Economy Outlook 2024 underscores the pivotal role that creative industries play in trade and economic growth. UNCTAD’s global survey reveals the varied economic contributions of the creative economy across different countries, ranging from 0.5% to 7.3% of GDP and employing between 0.5% to 12.5% of the workforce.

The creative economy is a key driver for inclusive recovery and sustainable development, generating millions of jobs and fostering innovation post-COVID-19. Global leaders call for stronger support to culture, youth, and local communities through international cooperation.

"Mashoura" is a knowledge-based and human-centered program that explores life, social, and behavioral experiences through precise analysis led by Yasser Al-Huzaimi, alongside a group of young Saudi men and women.

AWJ Studios | is a viable content production company that has received a number of awards in the documentary film sector. It is based in Riyadh, its services and production projects extend to Cairo, Los Angeles, the UAE and Eastern Europe.

Layali Al-Jood is a Ramadan charity event organized by Jood Housing Platform, designed to raise donations for housing support beneficiaries through an emotionally impactful, live-broadcasted evening that fosters collective giving and social solidarity. The event features top donors, influencers, and guests from various sectors, showcasing real human cases and encouraging society to give.

The essence of the film was to capture the story of the achievement of the metro, from it's foundation till it's final execution and operation.

This film was crafted for Misk Foundation to honor Saudi Founding Day by celebrating the arms and hands that built a nation. It’s a tribute to the forearms that carried history, lifted burdens, and raised the Saudi flag high, refusing to let it fall, just like the unwavering spirit of our leaders.

Echoes of the Desert is a film created for the Saudi Literature, Publishing & Translation Commission to celebrate the role of poetry in guarding the heritage, arts, and spirit of Saudi Arabia. Produced for Saudi Founding Day, the film highlights celebrated forms of performing arts that have been passed down through generations, weaving them naturally with the poetry it brings to life.