LPTC
Long Summary
Echoes of the Desert was created for the Saudi Literature, Publishing & Translation Commission to highlight the role of poetry in saudi in preserving heritage, that in parallel reflects LPTC's goals. The use of a well-known actor, showcasing 3 forms of Saudi arts along with a narration of a poem by a famous late poet, created a strong piece of film that generated a significant peak in social media for LPTC. 30+ days in production to produce this Film, almost 100+ crew members and 65+ cast through 2 days of filming, the end result generated an 80+ million views across social media platforms that reflect the success of this campaign for The Saudi Founding Day and LPTC.
Challenge
Create a visually compelling film with a resonating message to stand out among Saudi Founding Day films, and reflect LPTC's values within an enjoyable medium that would stay in their archives and celebrates the role of poetry in guarding heritage. Echoes of the Desert is centered around memory and preservation in which poetry had succeeded in through generations. The creative narrative for the film was to create that history into a visual piece.
Impact/Strategic Approach
The use of a well-known actor, showcasing 3 forms of Saudi arts along with a narration of a poem by a famous late poet, created a strong piece of film that generated a significant peak in social media for LPTC. With an 80+ million views across social media platforms, this reflects the success of the campaign for The Saudi Founding Day and LPTC.
Production
The production took 2 days with 100+ crew members within Riyadh desert, along with real SFX explosions and 65+ cast. It took 30+ days from pre-production, production, and post-production in order to deliver a visually cohesive, dreamlike Film.
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Across social media
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Through 2 days of filming
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On set
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Planning and execution
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M
Across social media
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0
Through 2 days of filming
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0
On set
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0
Planning and execution
Long Summary
Echoes of the Desert was created for the Saudi Literature, Publishing & Translation Commission to highlight the role of poetry in saudi in preserving heritage, that in parallel reflects LPTC's goals. The use of a well-known actor, showcasing 3 forms of Saudi arts along with a narration of a poem by a famous late poet, created a strong piece of film that generated a significant peak in social media for LPTC. 30+ days in production to produce this Film, almost 100+ crew members and 65+ cast through 2 days of filming, the end result generated an 80+ million views across social media platforms that reflect the success of this campaign for The Saudi Founding Day and LPTC.
Challenge
Create a visually compelling film with a resonating message to stand out among Saudi Founding Day films, and reflect LPTC's values within an enjoyable medium that would stay in their archives and celebrates the role of poetry in guarding heritage. Echoes of the Desert is centered around memory and preservation in which poetry had succeeded in through generations. The creative narrative for the film was to create that history into a visual piece.
Impact/Strategic Approach
The use of a well-known actor, showcasing 3 forms of Saudi arts along with a narration of a poem by a famous late poet, created a strong piece of film that generated a significant peak in social media for LPTC. With an 80+ million views across social media platforms, this reflects the success of the campaign for The Saudi Founding Day and LPTC.
Production
The production took 2 days with 100+ crew members within Riyadh desert, along with real SFX explosions and 65+ cast. It took 30+ days from pre-production, production, and post-production in order to deliver a visually cohesive, dreamlike Film.
