Mashoura
Executive Summary
"Mashoura" is a knowledge-based and human-centered program that explores life, social, and behavioral experiences through precise analysis led by Yasser Al-Huzaimi, alongside a group of young Saudi men and women. The program is broadcast on Saudi TV, Shahid, and YouTube, and consists of 30 episodes, each tackling fundamental human concepts in a language that is both simple and profound. Mashoura delivers sustainable content that goes beyond temporary entertainment. It is supported by the Saudi Broadcasting Authority and features a visual style designed to serve the message, not overshadow it. The program represents a modern model of Arabic content creation—one that builds long-term awareness and bridges the gap between media and knowledge.
The Challenge
● Presenting deep, intellectual content without making it visually dull or dry.
● Communicating philosophical or human-centered ideas in a way that is relatable and clear, without oversimplification or elitist complexity.
● Creating content that endures beyond the moment of broadcast—designed for long-term knowledge value and sustainability.
● Avoiding traditional, emotional, or didactic styles while still maintaining impact and audience appeal.
● Designing a multi-platform experience (TV, Shahid, YouTube) with consistent quality and unified messaging—a production and creative challenge.
Our Strategic Approach
● Treated not as a seasonal show, but as a long-term intellectual project designed to leave a lasting impact on viewers' awareness.
● Covers 30 key concepts central to human life—such as self-awareness, decision-making, and relationships—presented in a relatable tone.
● Avoids traditional emotional or direct educational styles, instead opting for a calm, thoughtful narrative led by Yasser Al-Huzaimi and his rich human experience.
● Adopts a minimalist visual approach that emphasizes the message, using visuals that support rather than distract from the core ideas.
● Positioned as an investment in human awareness, not just in viewership metrics—reflecting a deep, human-centered production philosophy.
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Across Platforms
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During Ramadan
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Members
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Editing, Filming & Graphics
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M
Across Platforms
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0
During Ramadan
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0
Members
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0
Editing, Filming & Graphics
Executive Summary
"Mashoura" is a knowledge-based and human-centered program that explores life, social, and behavioral experiences through precise analysis led by Yasser Al-Huzaimi, alongside a group of young Saudi men and women. The program is broadcast on Saudi TV, Shahid, and YouTube, and consists of 30 episodes, each tackling fundamental human concepts in a language that is both simple and profound. Mashoura delivers sustainable content that goes beyond temporary entertainment. It is supported by the Saudi Broadcasting Authority and features a visual style designed to serve the message, not overshadow it. The program represents a modern model of Arabic content creation—one that builds long-term awareness and bridges the gap between media and knowledge.
The Challenge
● Presenting deep, intellectual content without making it visually dull or dry.
● Communicating philosophical or human-centered ideas in a way that is relatable and clear, without oversimplification or elitist complexity.
● Creating content that endures beyond the moment of broadcast—designed for long-term knowledge value and sustainability.
● Avoiding traditional, emotional, or didactic styles while still maintaining impact and audience appeal.
● Designing a multi-platform experience (TV, Shahid, YouTube) with consistent quality and unified messaging—a production and creative challenge.
Our Strategic Approach
● Treated not as a seasonal show, but as a long-term intellectual project designed to leave a lasting impact on viewers' awareness.
● Covers 30 key concepts central to human life—such as self-awareness, decision-making, and relationships—presented in a relatable tone.
● Avoids traditional emotional or direct educational styles, instead opting for a calm, thoughtful narrative led by Yasser Al-Huzaimi and his rich human experience.
● Adopts a minimalist visual approach that emphasizes the message, using visuals that support rather than distract from the core ideas.
● Positioned as an investment in human awareness, not just in viewership metrics—reflecting a deep, human-centered production philosophy.
